Resume

Analytics engineering for practical business systems

I focus on building reliable data products, reporting workflows, and automation that help teams spend less time assembling data and more time acting on it.

Download CV

Professional summary

Analytics engineer and data automation builder focused on turning business questions into durable reporting systems. My work sits at the intersection of data modeling, BI, internal tools, and AI-assisted workflows for teams that need faster, clearer decisions.

Core skills

Analytics engineeringBusiness intelligenceData automationAI-assisted reportingSQL and data modelingInternal analytics toolsDashboard designOperational reporting workflows

Experience

Career Timeline

Senior Business Intelligence Analyst

Gambling.com Group

San José, Costa Rica (Remote)

March 2025 - May 2026

Processed approximately 500K rows daily across 4 high-traffic websites by building analytics pipelines in Python, Dataform, BigQuery, and GitHub Actions to prepare Google Analytics data for reporting and analysis.
Reduced weekly and monthly reporting turnaround from 1-2 days to 4-5 hours by automating reporting workflows and standardizing analytics data preparation across 4 websites for management and operational teams.
Improved recurring reporting and metric lookup workflows for SEO and marketing teams by developing an MCP-based reporting environment that generated charts, narrative analysis, insights, and recommendations using Claude and OpenAI models.
Expanded self-service access to recurring reports and business metrics for SEO and marketing teams by deploying a Slack chatbot connected to predefined reporting procedures.
Created a machine learning model to determine the conversion likelihood of visitors to the site by analyzing their behavior. This allowed for the detection of high value journeys and recommendations to lead visitors to this journey.
Improved operational reporting across 4 high-traffic websites by building reporting suites covering website traffic, visitor behavior, affiliate performance, signups, subscriptions, funnel analysis, and other business metrics.
Delivered cross-functional reporting solutions across multiple brands, countries, and time zones by working closely with stakeholders to align analytics outputs with business needs and operational goals.

PythonBigQueryDataformGitHub ActionsAI ReportingSlack

Business Intelligence Analyst

High5Games.com

San José, Costa Rica (Remote)

May 2023 - Jan 2025

Improved visibility into Fraud, Payments, CRM, and Operations performance by building around 10 recurring dashboards and reports in Looker Studio and BigQuery using advanced SQL.
Reduced daily customer payout handling time by 63%, from 8 hours to 3 hours, by automating the payout processing workflow with Python, Airflow, and BigQuery.
Contributed to a fraud prevention initiative that recovered $1.5M and closed 1,000 fraudulent accounts within 3 months by designing a SQL based detection system for multiple account activity.
Helped CRM teams evaluate campaign conversion performance and revenue impact by building reports that connected customer segments, campaign activity, and performance outcomes in BigQuery and Looker Studio.
Reduced BigQuery data processing costs by 80% by refactoring inefficient SQL logic, reducing scanned data, optimizing joins, and improving reporting query structure.
Reduced purchase dispute documentation processing time by over 90%, from 5 hours to under 30 minutes per case, by implementing an automated documentation workflow.

PythonBigQueryAirflowLooker StudioFraud AnalyticsAutomation

Business Intelligence Manager

METADIGITAL.COM

San José, Costa Rica

Jun 2019 - Apr 2023

Improved data accessibility for marketing, operations, customer service, and leadership teams by building Tableau dashboards and reports connected to SQL Server data to support business performance monitoring and decision-making.
Strengthened performance management by designing KPIs and OKRs with management to align business units around measurable targets.
Centralized access to CRM, sportsbook platform, marketing, and customer service data by developing a MySQL data warehouse and self-service reporting platform using ETL pipelines, API connections, and web scraping.
Strengthened campaign and customer lifecycle analysis by building a tracking system for new signups, conversions, campaign source attribution, and retention/reactivation behavior, helping marketing teams evaluate acquisition quality and follow-up strategies.
Improved leadership visibility into risky customer behavior and VIP player detection by developing operational reporting and insights used to support risk management and VIP strategy.
Improved sportsbook risk visibility by creating a reporting system that evaluated customer behavior, risk exposure, and potential high-value player activity.
Coordinated a team of Junior Analysts and Data Engineers to design, develop and deliver the tools and reports needed by the company's business units.

TableauSQL ServerMySQLETLKPI ReportingData Warehouse

Customer Service Supervisor

METADIGITAL.COM

San José, Costa Rica

Jul 2018 - Jun 2019

Supervised 5 customer service agents handling approximately 100 daily tickets across phone, email, and chat, while using operational reporting to support process improvements and lower response and resolution times.

Management

SMARTANALYTIKS

San José, Costa Rica

2013 - 2018

Supported customer acquisition, retention, and reactivation workflows by designing business processes and contributing technical input for an internal CRM platform used by a 5-person sales team to manage leads, sales calls, customer segmentation, SMS and phone follow-ups, campaign tracking, customer history, and sales reporting.

Earlier Experience

Affiliate Marketing Representative, Project Manager, Country Project Manager, and Business Development roles

2000 - 2013

Supported international business development and market expansion across Costa Rica, Chile, and Rwanda, including managing a 10-person customer service and sales team for a new operation in Chile and leading a 40-person rollout across 5 points of sale for gambling products in Rwanda.

Recent experience highlights

Designed reporting workflows that turn recurring stakeholder questions into repeatable analytics outputs.

Built automation patterns that reduce manual spreadsheet work and improve reporting consistency.

Created internal analytics tooling concepts for pricing, web analytics, payments, and operations use cases.

Translated business requirements into data models, dashboards, and practical decision-support systems.